Wellness is about making healthy lifestyle choices and maintaining one’s well-being both physically and mentally. In recent years, more people around the world have begun to recognize the importance of wellness – a trend which has seen the value of the industry increase year-on-year. In 2013, the market size of the global wellness industry amounted to more than 3.4 trillion U.S. dollars. The beauty and anti-ageing segment were by far the largest, constituting around a third. The various segments making up the wellness industry are diverse and include, among others, healthy eating and weight loss, fitness, alternative medicine and the spa industry.
Analytics in the Beauty and Wellness Industry:
The beauty and wellness industry is about to undergo massive disruption. Though technology has neglected this industry for decades, things are changing quickly now. In the past, these beauty professionals haven’t had the ability to grow their businesses. Many used pen and paper to manage their schedule, which made analytics difficult and marketing impossible. While the average stylist is only booked 70 percent of the time, there’s been little they could do to get more clients outside of client word-of-mouth.
But new technology has completely changed the game. Companies like LivingSocial and Groupon have proved that professionals can get new clients by creating a daily deal; Facebook and Twitter build online word-of-mouth that can drive customers; and companies like StyleSeat, powers beauty and wellness businesses with online booking, analytics and tools to help them grow. The combination of a business platform, marketing and new clients means that for the first time almost three million beauty and wellness professionals and businesses are now empowered to take control of their growth…unlock more
In this e-book we will explore:
- Analytics in the Industry
- Marketing Analytics
- Customer Analytics
- Study Results
- Sales Analytics
Unlock the whole report on Beauty and Wellness Industry for in-depth knowledge about this industry.
The e-book “B2B Analytics and Its Scope in Industry Report 2018” is a practical roadmap for the businesses and startups. This e-book provides Customer Analytics, Sales Analytics and Marketing Analytics key trends for the readers. The e-book will also help the users to list the points where to concentrate more efforts in pursuance of the priority basis.
We’ve created this e-book to guide the businesses to operate smoothly and cross all the hurdles related to the customer, sales and marketing. The e-book will help the companies and startups to reach and engage in new ways with the targeted audience.
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