Privacy Policy


Effective date: 25th May 2018

Craft Driven Market Research is an independent market research firm based in Noida, India. We take the privacy of all users of our website and research participants very seriously. We developed this Privacy Policy to inform you of the principles governing our use of personal data and help you understand who we are and how we work.

This Policy applies to the data collected by the Craft Driven Market Research website and to the data we collect and hold for you for and from market research studies online and over the phone – either as a one-time research participant or a member of our panels. For your convenience, this Policy includes links to resources that may aid you in understanding how our Policy applies to you. This Policy does not extend to these external resources and we have only included these links for information and reference purposes. If you go to these 3rd-party sites, you will become subject to their privacy policies. Please refer to them for guidance on your data.

  1. Our work

We conduct telephone and online market research all over the world from our India office to service the needs of our clients and their clients in understanding you, as current or potential customers (or as a personal representative of their potential customers), the market you live and work in, and the products and services that you use – that is market research.

  1. Our Clients

Our research is conducted on behalf of a range of clients, such as small businesses hoping to develop products and services to better suit your needs, research agencies contracted by across different industries that need to know how their products are doing, government agencies that need to find out how to shape future policy – and everything in between. We may run projects for other sponsors like consultancies and business owners.

We only carry out market research projects. Your participation in our studies will never result in sales or marketing communication from us, our clients, or any linked third-party. Market research is an important function that lets businesses thrive, offer better services.

  1. Why we contact you

Any communication you receive from us, such as e-mail invitations or phone calls, will clearly identify us and explain the purpose(s) of our contact. We may occasionally contact you for other purposes; we would have asked for your permission upfront before contacting you again. If we contact you for any other reason, we will always ensure the purpose is compatible with your previous consent.

  1. How we contact you and where our contact details come from

The contact details we have for you can come from a variety of sources. We will always let you know what the source of your contact details was when you speak to us.

We may collect this information in a variety of ways. For example, data might be contained in website registration forms, customer-initiated chat applications, payment submission forms, notes collected through phone conversations, etc. We may also collect personal data about you from third parties. We do not collect special categories of personal data.

  1. The data we collect
  • Personal Identification Information: This includes name, address, contact details, email, phone. This information is collected:
    • when you subscribe to our Alert or newsletter services
    • when you want to view detailed information about our products
    • when you want to submit a question about our products/services to our customer service staff.
  • Credit Card or Payment Information: This information is collected when purchases are made.
  • Usage and Purchase History
  • Login Information: Your ID and site password is stored for verification on future visits and for future purchases.
  1. Our role in the processing of your data

We need to process data to take steps to enter into a contract with you or to continue to fulfil a contract with you, which may even be a single purchase. For example, to register you as a new customer, process and deliver your order, manage our business relationship with you. In some cases, processing your data is necessary to our legitimate business interests, such as to study how customers use our products/services or to recover debts owed to us. In some cases, we need to process data to ensure that we are complying with legal obligations as defined by the appropriate governments.

All information we collect will help us maintain your account and provide services to you.

  1. Who has access to data?

In nearly all cases, we will only process your data based on your informed consent to do so. The only exception to this will be your information may be shared internally for legitimate business reasons, such as customer support, marketing, or other client relationship building activities. This includes members of the marketing and sales teams, company analysts, Human Capital, and IT.

We may disclose your information to third parties if we determine that such disclosure is necessary to fulfil the contract/provide requested services to our customers or to comply with the law. Other than those third parties, we do not share, sell, rent, or trade personal identifiable information with other third parties for their promotional purposes.

  1. For how long do we keep data?

We will retain your information for as long as it is necessary to provide you with services and/or complete data analytics processes. We may also use your information in order to comply with legal obligations, resolve disputes, or enforce contracts and agreements.

As a data subject, you have a number of rights. European clients and visitors can submit a Subject Access Request (SAR) to our Data Protection Officer to:

  • Access and obtain a copy of your data on request to the (right of transparency)
  • Request the organization to change incorrect or incomplete data
  • Request the organization to delete (right of erasure) or stop processing your data, for example where the data is no longer necessary for the purposes of processing
  1. Withdrawing consent and withholding information

If you previously consented to our processing your personal data, you can withdraw this consent at any time. Simply by contacting us through email, if you no longer want us to process your data for any purpose, please e-mail us at [email protected] to let us know.

  1. Security of personal information

We inform and train our employees about our policies and procedures regarding confidentiality, security and privacy, and we emphasise the importance of complying with them. Our security procedures are consistent with generally accepted commercial standards used to protect personal information and are reviewed regularly to ensure this is maintained.

We may transfer personal information to affiliated companies or non-affiliated vendors for research-related purposes, such as data processing. We require these companies to safeguard all personal information in a way that is consistent with our measures and as regulated by law. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. These include encryption, password-protection, secure file transfer and other measures like limiting the number of users that can access your information at any point in time – we review this on a regular basis.

  1. International transfer of data

We will sometimes need to transfer your data outside of the European Economic Area (‘EEA’) to make sure we can deliver on our services, either the support of vendors or because our clients are not based in the EEA. When we do this, we will tell you upfront before processing your data and get your explicit consent to do so and any transfer of data will be done securely. The data will only be used in the same way it would be used in the EEA, with the same concern for your rights and your privacy. This will be safeguarded by at least one of these measures:

  • The transfer will be with a country that has data protection laws recognised by the European Commission to provide protection adequate with the standards of the EEA;
  • We will put in place a contract between the recipient of the data that requires them to protect your data to the same standards as those applicable in the EEA.
  1. How to opt-out from further e-mails

We hope that you are satisfied with the content and nature of our communication with you, but if you no longer want to receive e-mails from Craft Driven, please click on the ‘unsubscribe’ link at the bottom of our e-mails.

  1. Amendments to this Policy

From time to time, we may need or choose to amend this Policy. If we change this Policy in ways that affect how we use your personal data, we will post those changes to this privacy statement on the home page and other places we deem appropriate to advise you of this change. This will apply from the moment that the change is made on our site.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our homepage.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our website.

  1. Contact Information

If you would like to exercise any of these rights or have any questions regarding your rights, please contact:

Data Protection Officers:
Craft Driven Market Research (Headquarters)
D-57, Sector 10 Noida – 201301
UP, India
Phone: +91-9560847547|| +65-86205963
Email: [email protected]
Website URL:

For European clients, if you believe that the organization has not complied with your data protection rights under GDPR, you can file a complaint with the Information Commissioner.

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