(CPG) Consumer packaged goods industry products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, over-the-counter drugs, processed foods and many other consumables products.
The combination of big data and advanced analytics offers retail and (CPG) Consumer Packaged Goods companies countless opportunities across the value chain. In portfolio strategy and product development, for example, companies can get a more detailed understanding of consumer needs and attitudes and more precisely identify consumer segments, improving their ability to target the highest-value opportunities. They can measure the return on investment (ROI) for marketing spend across both traditional and newer marketing vehicles (such as social media), allowing them to shift marketing dollars to the most effective channels.
Turning Insights into Effective Frontline Action Consumer Packaged Goods Industry:
Gathering the right data and developing transparent models, however, won’t yield impact unless companies can also turn data-driven insights into effective action on the front line. Companies must define new processes in a way that managers and frontline workers can readily understand and adopt…unlock more
Marketing Analytics in Consumer Packaged Goods Industry:
Go beyond measuring campaign ROI. Advanced analytics give a deeper understanding of every dollar spent. See which retail channels, consumer segments and media outlets yield the biggest impact in any campaign. Knowing what moves the needle lets clients align marketing strategies with specific business goals.
- Track the effectiveness of ATL and BTL media strategies
- Allocate media spend to support trending results
- Monitor incremental sales attributed to media interventions
- Balance online and offline investments to maximize ROI
- Optimize media spend across channels
In this e-book we will explore:
- Managing the Data
- Translating data into Insights
- Turning Insights into Effective Frontline Action
- Marketing Analytics
- Customer Analytics
- Sales Analytics
Unlock the whole report on Consumer Packaged Goods Industry for in-depth knowledge about this industry.
The e-book “B2B Analytics and Its Scope in Industry Report 2018” is a practical roadmap for the businesses and startups. This e-book provides Customer Analytics, Sales Analytics and Marketing Analytics key trends for the readers. The e-book will also help the users to list the points where to concentrate more efforts in pursuance of the priority basis.
We’ve created this e-book to guide the businesses to operate smoothly and cross all the hurdles related to the customer, sales and marketing. The e-book will help the companies and startups to reach and engage in new ways with the targeted audience.
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Tags: B2B Analytics, B2B Analytics & its Scope in Industry, Consumer Packaged Goods Industry, CPG, CPG Brands, CPG Industry, Craft Driven Market Research, market research