Impact of Diwali Sale on Flipkart, Amazon and Snapdeal

Diwali is just around the corner and so the diwali sale. Where people are busy to decorate their home, on the other side Flipkart and Amazon have sold 15.5 million units by celebrating big billion day and great India festival. Flipkart is facing stiffer competition from Amazon India by lined up more sale events in this Diwali Month. Amazon, who had overtaken the Flipkart sale in last July and August month, the motive is to increase the aggression to set the pace this year.

Diwali sales create tough competition

Nevertheless, Flipkart was offering huge discounts on I phone, other smart phones, TV brands and other items as compared to Amazon. Beside of it, Amazon was selling the wide range of products including low-value products to draw the attention of potential users on the platform. On this Diwali, Flipkart performance signaled a sort of comeback. Where last year, Flipkart was suffered from disastrous said by chief executive Binny Bansal and advertising head Kalyan Krishnamurthy. They had planned the big billion days to revive the sale growth and win market from Amazon. In the first week of events, Amazon underestimated the deals of Flipkart, particularly on electronics. For the Flipkart, it was not easy to react instantly to the competition and cut down the prices. Earlier, Amazon started giving the more discounts after seeing Flipkart deals.

Now, Amazon is adding more firepower by launching video content. The company is betting that it can lure millions of Indian shoppers by offering movies and other video content, sell books, smartphones, and other products.

The future of e-commerce not in term of popularity but in so far which company is best positioned to dominate India’s online shopping market.

Diwali Sale- indication to future of e-commerce

India’s largest e-commerce firm Flipkart and Amazon are going to and the battle over candy and digestive powder. The festive season sale will help you to determine the future of E-commerce of India. The leaders of E-commerce market make these items focal point of the debate who sell the products and what their respective performance signifies.

Snapdeal is also not behind in the race of Diwali Marathon by starting up the 72 hours deals. They are offering 70% off on home, electronics, mobile, fashion and others.

All three companies are looking to garner a significant portion of their annual sale. If we look into October 2015, the online business retailer did business worth nearly Rs 9000 crore as shopper splurged on gadgets, apparel, home furnishing and much more.

New ideas emerge for Diwali sale

For those who are looking to upgrades their smartphones and electronic products, Amazon, Flipkart and Snapdeal are providing great opportunity to try out. Snapdeal has hosted unbox Diwali Sale. Flipkart had also given the preview of some of the deals on mobile phones and electronics. Like Google Chromecast 2 will be available at Rs 2999 and smartphones are available at Rs 18,999.

Amazon also has some prizes during the sale like Oneplus phones, but only for those who shop on the app. My suggestion is to check the current price of the products and actual discounts on the sale date.

Tags: amazon, Craft Driven, Craft Driven Market Research, diwali, e-commerce, flipkart, sale, shopping

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