The online marketing space is in the constant shift as new technologies, services, and marketing tactics gain popularity and become the new standard. Online store owners are one of the many different segments affected by these constant evolutions. In order for these business owners to survive and thrive, they need to be able to make better decisions faster. This is where web analytics comes into play for e commerce sector.
As a small-to-medium online store owner, your resources are finite, which means that time and burn rate are critical factors to success. Without knowing which marketing activities are working, you will be wasting both time and money. Another symptom of this lack of information is that you will be missing out on profit from the channels that are working because instead of doubling down on these channels, your budget will be spread across both profitable and unprofitable channels.
E commerce Industry Challenges:
- No Testing Evangelist
- No Clear Directive
- Workflow Inertia
- Data Discrepancies
- Lack of actionable visibility
- Lacklustre mobile experiences
- Cross-device and cross-platform retention
Sales Analytics:
If you run an e commerce store using any of today’s popular platforms, you’ve got access to a tremendous amount of data. Your customer insights, marketing, and merchandising data offer untold opportunities for boosting revenue and growing your business – but only if you’re reading and acting on that data appropriately.
Unfortunately, only about 20% of online retailers are actually making use of their analytics. The majority of e commerce business owners rarely check their analytics, and most aren’t tracking important metrics like customer conversions, behaviours, and goals. If the extent of your analytics use is keeping tabs on traffic counts, then you’re leaving a lot of money on the table. If you have Analytics installed and you use an e commerce platform such as Shopify, here are some specific data points to watch to get more sales and grow your business…unlock more
In this e-book we will explore:
- Knowledge is Power
- Gateway to Higher Conversions
- Understand Activity in Terms of Funnels
- Track Everything Possible
- Challenges
- Customer and Marketing Analytics
- Sales Analytics
Unlock the whole report on E commerce Industry for in-depth knowledge about this industry.
The e-book “B2B Analytics and Its Scope in Industry Report 2018” is a practical roadmap for the businesses and startups. This e-book provides Customer Analytics, Sales Analytics and Marketing Analytics key trends for the readers. The e-book will also help the users to list the points where to concentrate more efforts in pursuance of the priority basis.
We’ve created this e-book to guide the businesses to operate smoothly and cross all the hurdles related to the customer, sales and marketing. The e-book will help the companies and startups to reach and engage in new ways with the targeted audience.
For customised market research reports for any kind of startups and business in any industry, you can contact Craft Driven Market Research team here directly.
Tags: B2B Analytics, B2B Analytics and Its Scope in Industry, Craft Driven, Craft Driven Market Research, E commerce Analytics, E commerce Industry Analysis, E commerce Industry Report, E commerce Sales, E-commerce Industry, market research
