In the Race of Hyperlocal Startup to Big MarketPlayer Craft Driven

In today’s epoch, the largest e-commerce player, like Snapdeal, Flipkart, Amazon and more endowing services and these market players are taking place of the local shops., originally founded as OneNumber, a Gurgaon, Haryana based company, founded by Saurabh Kumar and Albinder Dhindsa in December 2013. Later on, OneNumber has replaced with A startup, came into existence with the aim to help local shops in their inventory, by providing them with the mobile platform, to deliver the order in less than 90 minutes., instant on-demand delivery, is a local mobile e-commerce platform and a one-stop shop for all your daily needs. The startup is transforming the customers shopping experience by connecting them to the local nearby stores. It is a quick delivery app, that gives the customer fast delivery services at their doorstep within 90mintues of placing an order. The company offers a wide variety of groceries, fruits and vegetables, cosmetics, electronics, bakery items, flowers, pet care items and much more. Employees of the company then grasp the ordered item from local nearby stores and deliver it to the consumers.’s concept Made a New Twist in the Delivery Industry:

The startup’s idea model was B2B which was exchanged with B2C mobile startup. The idea is to help the merchants to deliver their items to the customer who ordered. Many small merchants never sold any item online before, the company helps to make the merchant sell its product online by sending a team helping them taking pictures of the product and uploading it online.

“We’re now investing in setting up a strong tech platform so that we can track our deliveries real time and provide insights from the data we gather to the merchant,” says SAURABH KUMAR.

With more than 1.75 lakh products in its catalogue, the company gives a wide range of selection of nearby store and assurance of quick delivery. The customer can schedule its order according to their preference and also cash on delivery option is also available. 100% Return and Exchange policy also available easy return policy is so lenient to return easily to the company account as Grofers Cash.’s Built its Place Among the Big Investors : says that its gross sales of the past four months have doubled about $120 million (about Rs 768 crore) current annual sales. The company is improving its strategy and focusing on limiting its SKUs (Stock Keeping Units) from 12000 to 6000 now, which will help the company on better pricing. Through limiting the SKUs doubled its Average Order Value (AOV) Rs 1400 now from Rs 700 in 2015.

In 2015, the company raised a total equity fund of $165.5 million from 5 investors in 4 rounds. The investors were as follows:

  • In Series C raised from Cyriac Roeding.
  • In Series C raised from Roeding Ventures
  • From Sequoia Capital, the company raised in Series A (Lead), Series B (Lead), Series C and also raised in Seed funding too.
  • In Series C (Lead) funding from Soft Bank.
  • From Tiger Global Management raised in Series A (Lead), Series B and Series C funding.’s Funding and it’s Round:

Nov 2015 $120 M / Series C Soft Bank
Apr 2015 $35 M / Series B Sequoia Capital
Feb 2015 $10 M / Series A Sequoia Capital and Tiger Global Management
Dec 2014 $500 K / Seed Sequoia Capital and FreeCharge’s Tie-up:

Freecharge and collaborated to help the consumers go cashless for their on-demand grocery delivery services. Freecharge which has been tied-up with various retail chains of the market like Heritage Fresh, Hypercity, MK Retail that will extend its reach in the grocery and shopping market with this collaboration. And to attract customers FreeCharge introduced a 10% Cashback offer, avail on’s purchase, offer available for a limited period.

Currently, the company delivering over 20000 orders daily. The company is operating in 26 cities are following: Agra, Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi NCR, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Lucknow, Ludhiana, Mumbai, Mysuru, Nagpur, Nashik, Pune, Rajkot, Surat, Vadodara and Visakhapatnam. Approved DIPP Under New Policy:

Online grocery firm approved retailing food products in India from government and invested $40 million to expand its affair in the country. It was the first company to take approval under the new policy of the Department of Industrial Policy and Promotion (DIPP). Further Amazon, BigBasket and Grofers asked for additional investment worth $695 million. The appeal was made after allowing for retailing food products manufacturing and producing in India by FDI. Amazon is the biggest market player in e-commerce platform, and BigBasket in online grocery space.

Competitors in the Game of Logistic Industry: one of the leading market player in the on-demand delivery service in the country. Other competitors of the company in the market are BigBasket, GrocShop, AaramShop, ZopNow, Amazon PepperTop,, and much more. But Amazon and BigBasket are the biggest competitors in the industry for Grofers. Whereas Flipkart is also set to jump in the field of grocery space with $4 billion funds in-hand. And Flipkart has its in-house logistic, whereas the company also has its in-house a huge team in logistics too.

The market is all set to become a part of the biggest revolution of shopping techniques transforming from traditional to modern or we can say from local shop to mobile shopping, one click away, a single click and the grocery is on your door.

Where’s the Glory:

Online grocery war is growing at a global level. Amazon launched its Whole Foods in the USA which has already grabbed much attention. In India, Amazon is selling groceries through its portal, but with Alibaba’s plans to invest $200-million in BigBasket has pushed Amazon to buy an equity stake in its rival Grofers. It’s still unknown whether the planning has reached any higher level, yet it is clear that with Amazon joining hands with Grofers, Grocery market will get a major boost in the country. Also, with two major rivals Amazon and Alibaba, the major upward push will be experienced by Grofers and BigBasket. On one hand, where BigBasket is analyzing the options for investment from multiple partners, it is essential for Grofers to take action in order to stay in the game.

For customised market research reports for any kind of startups and business in any industry, you can contact Craft Driven Market Research team here directly.

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