After transforming customer-facing functions such as sales and marketing, big data is extending its reach to other parts of the enterprise. In research and development, for example, big data and analytics are being adopted across industries, including the pharmaceutical industry.
Application of Pharma and life sciences analytics ranges from basic reporting and internal dashboard creation to high end predictive and prescriptive analytics. The key applications of analytics in pharma and life sciences include regulatory compliance reporting, marketing/ sales support, and product/ service enablement. The third-party analytics services market for healthcare is expected to increase by over five times its current size by 2020.
Marketing Analytics of Pharmaceutical Industry:
The changing pharmaceutical marketing landscape is having a big impact on the promotion strategies of pharmaceutical companies. While personal sales channels still dominate investments, the use of non-personal channels has increased to supplement personal sales as well as to fill the gap created by the physician access challenge. At the same time, the proliferation of digital and social channels in the promotion mix has created new communication opportunities but also added to the complexity.
Pharma marketing effectiveness focuses companies on how to optimize existing Patient/Caregiver marketing, HCP marketing, salesforce, and operational investments at the territory, DMA, region and national level, while at the same time identifying where the ‘next dollar’ can be best invested to drive maximum growth and profits…unlock more
In this e-book we will explore:
- Role and Impact of Analytics
- Marketing Analytics
- Organizational Beneficiaries
- Sales Analytics
Unlock the whole report on Pharmaceutical Industry for in-depth knowledge about this industry.
The e-book “B2B Analytics and Its Scope in Industry Report 2018” is a practical roadmap for the businesses and startups. This e-book provides Customer Analytics, Sales Analytics and Marketing Analytics key trends for the readers. The e-book will also help the users to list the points where to concentrate more efforts in pursuance of the priority basis.
We’ve created this e-book to guide the businesses to operate smoothly and cross all the hurdles related to the customer, sales and marketing. The e-book will help the companies and startups to reach and engage in new ways with the targeted audience.
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