Industry Analysis of Carbon Black Industry- Asia Pacific 2020

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According to the International Trade Centre (ITC), the global trade of tires was gauged to be $82.214 billion in 2018 and is projected to expand at a CAGR of 6.0% from 2019 to 2025. The growing trade of tires worldwide is offering opportunities to the players in the carbon black market that observed a lucrative valuation of $15.56 billion as of 2018.

Description

Carbon black is mostly used in the tire industry to improve the strength and longevity of automotive tires and increase tensile strength and resistance to abrasion. It is also used in plastics, mechanical rubber goods, printing inks, toners, rubber products, and pigments. It can absorb UV light and converts it into heat; hence, it finds its major application in the insulating wires and cables. Besides, it serves as a cost-effective rubber reinforcing agent.

The surge in demand for carbon black in tire and construction & manufacturing industries is expected to drive the growth of the global carbon black market.

Table of Contents

INTRODUCTION

         Rubber Black

        Speciality grade

Market dynamics

       Restraints:

       Drivers:  

       Market Growth

       Opportunities:

Porter’s 5 Force Analysis

        The threat of New Entrants

        Bargaining power of Suppliers

       Bargaining power of Buyers

       The threat of Substitutes

       Degree of Competition

Global Trend: Tires industry

        Key tire manufacturers based on Vehicle type

COMPETITIVE LANDSCAPE

       Cabot

       Birla Carbon

      Orion Engineered Carbons

      PCBL

Asia-Pacific Landscape

       Key market trends, growth factors, and opportunities

      Thailand

           Key Facts

          Thailand as Tire Market –  

          Thailand as rubber market

          Challenge of Thailand’s tires and rubber industry-

          Opportunity and investment of Thailand’s rubber and tire industry

          U.S. TARIFFS ON CHINESE TIRES A BOON FOR THAILAND 

     Vietnam 

           Key Facts:

          Vietnam as Tire Market

          Vietnam’s rubber industry:

          Opportunity and investment of Vietnam’s rubber and tire industry

    Indonesia:

         Development of carbon black imports in Indonesia

    Malaysia

Post COVID-19 Impact Assessment:

Increasing Market Share in APAC:

         Alternatives available (Logistic Strategies)

               Direct or zero level channel distribution:

               Indirect channels distribution:

              Multi-channel distribution:

      LOGISTIC STRATEGIES- PROS AND CONS

Customer Segmentation –

          Gold Standard Customers  

                  Characteristics

                 Strategy- Product Differentiation Focus

        Potential Customers

               Characteristics

               Strategy- Product Differentiation Leadership

       Incorrigible Customers  

               Characteristics

               Strategy- Cost Leadership

COMPARING STRATEGIES BASED ON PARAMETERS:

Marketing Strategies to increase the market share in APAC.

          Means to achieve –

 References: 

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