Industry Analysis of Carbon Black Industry- Asia Pacific 2020

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According to the International Trade Centre (ITC), the global trade of tires was gauged to be $82.214 billion in 2018 and is projected to expand at a CAGR of 6.0% from 2019 to 2026. The growing trade of tires worldwide is offering opportunities to the players in the carbon black market that observed a lucrative valuation of $15.56 billion as of 2018.

Description

Carbon black is mostly used in the tire industry to improve the strength and longevity of automotive tires and increase tensile strength and resistance to abrasion. It is also used in plastics, mechanical rubber goods, printing inks, toners, rubber products, and pigments. It can absorb UV light and converts it into heat; hence, it finds its major application in the insulating wires and cables. Besides, it serves as a cost-effective rubber reinforcing agent.

The surge in demand for carbon black in tire and construction & manufacturing industries is expected to drive the growth of the global carbon black market.

Table of Contents

INTRODUCTION

Rubber Black

Speciality grade

Market dynamics

Restraints:

Drivers:

Market Growth

Opportunities:

Porter’s 5 Force Analysis

The threat of New Entrants

Bargaining power of Suppliers

Bargaining power of Buyers

The threat of Substitutes

Degree of Competition

Global Trend: Tires industry

Key tire manufacturers based on Vehicle type

COMPETITIVE LANDSCAPE

Cabot

Birla Carbon

Orion Engineered Carbons

PCBL

Asia-Pacific Landscape

Key market trends, growth factors, and opportunities

Thailand

Key Facts

Thailand as Tire Market –

Thailand as rubber market

Challenge of Thailand’s tires and rubber industry-

Opportunity and investment of Thailand’s rubber and tire industry

U.S. TARIFFS ON CHINESE TIRES A BOON FOR THAILAND

Vietnam

Key Facts:

Vietnam as Tire Market

Vietnam’s rubber industry:

Opportunity and investment of Vietnam’s rubber and tire industry

Indonesia:

Development of carbon black imports in Indonesia

Malaysia

Post COVID-19 Impact Assessment:

Increasing Market Share in APAC:

Alternatives available (Logistic Strategies)

Direct or zero level channel distribution:

Indirect channels distribution:

Multi-channel distribution:

LOGISTIC STRATEGIES- PROS AND CONS

Customer Segmentation –

Gold Standard Customers

Characteristics

Strategy- Product Differentiation Focus

Potential Customers

Characteristics

Strategy- Product Differentiation Leadership

Incorrigible Customers

Characteristics

Strategy- Cost Leadership

COMPARING STRATEGIES BASED ON PARAMETERS:

Marketing Strategies to increase the market share in APAC.

Means to achieve -

References:

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