Enterprise Application Software Solutions: B2B Analytics and its Scope in Industry

Enterprise Application Software

Enterprise Application Software Companies and their solutions available in the industry like SaaS, PaaS, IaaS, CaaS, etc., ERP program and SAP software application for enterprise resource planning. Enterprise Application Software (EAS) also known as Enterprise software is a computer software used in any organization to satisfy all the needs of the companies rather than of any individual users. The organisations would be businesses, schools, interest-based user groups, clubs, charities, or governments, who can use this software.

Enterprise Application Software is an integral part of a (computer-based) information system. Services provided by enterprise software are typically business-oriented tools such as online shopping and online payment processing, interactive product catalogue, automated billing systems, security, enterprise content management, IT service management, customer relationship management, enterprise resource planning, business intelligence, project management, collaboration, human resource management, manufacturing, occupational health and safety, enterprise application integration, and enterprise forms automation.

As we understand what is enterprise software now let’s go through the whole concept of enterprise resource planning system and understand the importance of the enterprise management software. This data can be effectively used in the b2b marketplace, providing the services to the right consumers.

Enterprise Application Development:

The global EAI market is highly fragmented with the presence of numerous diversified international, regional, and local players. The market is expected to grow at a higher rate with increased demand for integrated solutions and the availability of several global and regional large and small vendors. The market competition is anticipated to intensify further in the next four years, with many players such as cloud providers entering the space.

The leading vendors in the Enterprise Application Software market are –

  • IBM
  • Microsoft
  • Oracle
  • Software AG
  • TIBCO Software

Other prominent vendors in the enterprise application software market include Accenture, Adeptia, Atos, Axway, BT Global Services, Capgemini, Cisco Systems, CSC, Fiorano Software, Fujitsu, Hitachi, HP, Indra Sistemas, Infor, Infosys, InterSystems, MuleSoft, NEC, Northrop Grumman, Red Hat Software, SAP, Seeburger, Talend, TCS, Wipro, and WSO2.

Enterprise Application Platform:

Today’s software product managers and product executives face a major inescapable trend that affects their customers on a daily basis. The amount of digital information for businesses is exploding. In fact, IDC estimates that the total amount of digital information and enterprise mobility in the world is growing at 60% annually— essentially increasing tenfold every five years. It won’t slow down anytime soon, thanks to the growth in mobile devices like smartphones and tablets, and social media like Twitter, Facebook, and many others, some of which haven’t even been invented yet.

This unprecedented growth in data volume, velocity, and variety has created the Big Data challenge that software vendors must face, whether their product is an established Business Intelligence (BI) system or simply a solution that manages users’ key data—a healthcare information system, a supply chain management solution, or even a social media monitoring tool. But simply having data, reports, and analytics to show users does not automatically translate to better products. Data is only useful if it is presented in the right way to the right user in the right context. It is the ultimate usability challenge.

Is enterprise hypergrowth the new normal know more here.


Enterprise Application Software Business Analytics:

Business analytics & enterprise software publishing industry includes development and distribution of customer relationship management (CRM), business analytics, business intelligence (BI), predictive analysis software, collaboration software and other enterprise-oriented software application development solutions. Additionally, it offers training and consulting services related to the system software and application software. The business analytics & enterprise app development software publishing market includes publishing activities for business analytics solutions such as predictive analytics software and enterprise software solutions such as enterprise resource planning.

Recently, business analytics and enterprise application software publishing industry have witnessed a steady growth and with technological advancements, the market is anticipated to witness a steady growth throughout the forecast period. Owing to this IT companies are majorly focusing on design and development of effective business analytics tools including basic reporting to advanced and complex forecasting and data mining tools. These solutions allow businesses and data analysts to extract future insights from the provided corporate data which when transformed to actions, delivers high levels of profitability and efficiency to the enterprise. Technologically advances in business intelligence and analytics software such as Analytics Pro (by SAS) are driving this market. Small-scale businesses look for software, including enterprise resource planning and customer relationship management applications and therefore are potential opportunities for this market.

Enterprise IT Solutions:

The business analytics & enterprise application software publishing market is concentrated with four firms controlling a majority of industry share (IBM Corporation, Oracle Corporation, SAP AG, and Microsoft Corporation). The market witnesses fewer products from the major companies competing with each other to obtain the competitive edge. Moreover, various licensing schemes and government regulations have tended to lead customers towards brands.The business analytics & enterprise software publishing market is at the dawn of its growth potential. With technological advancements, innovative predictive analysis tools are expected to get introduced in near future which will unlock new business avenues for this market.

Marketing Analytics of Enterprise Application Software:

Instagram became as useful to brands this year as it had already become for consumers, particularly for an emerging sector. For brands, it became an invaluable source of insight into consumer behaviour, competitive analysis and a clever tool for the evaluation of new and innovative ideas. It also became the cheapest and most effective marketing channel of all time – allowing brands to quickly and cleverly communicate with millions of people across a range of demographics. Bloggers and Instagrammers realised the enormous commercial potential that exists in a strong social media following and becomes brands in their own right. In many cases, backed by the negotiating power of agencies (who’ve also tapped into this burgeoning field), the top enterprise software companies have launched themselves into the spotlight with online platforms.

The customer analytics and sales analytics are same as has already been mentioned in “B2B Enterprise”.

The e-book B2B Analytics and Its Scope in Industry Report 2018 is a practical roadmap for the businesses and startups. This e-book provides Customer Analytics, Sales Analytics and Marketing Analytics key trends for the readers. The e-book will also help the users to list the points where to concentrate more efforts in pursuance of the priority basis.

We’ve created this e-book to guide the businesses to operate smoothly and cross all the hurdles related to the customer, sales and marketing. The e-book will help the companies and startups to reach and engage in new ways with the targeted audience.


For customized market research reports for any kind of startups and business in any industry, you can contact Craft Driven Market Research team here directly.


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